Coca-Cola's CMO on Sidestepping the Culture Wars, Navigating AI and  Boosting Events Over Ads - WSJ

Coca-Cola's CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads - WSJ

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Dan Moriarty on X: Coke believes that a larger audience will ultimately increase both revenue & brand loyalty, & an accompanying shift has seen Coca -Cola devote fewer marketing dollars to TV ad buys in favor of live events and digital activations

Coca-Cola's CMO on Sidestepping the Culture Wars, Navigating AI, coca cola

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