Broadcast and cable make up less than half of TV usage for first time

Broadcast and cable TV usage dropped below 50% for the first time ever, according to recent findings from Nielsen.
Broadcast and cable TV usage dropped below 50% for the first time ever, according to recent findings from Nielsen.

For the first time, cable and broadcast makes up less than half of TV viewing

How P&G is re-investing in radio to find TV audiences

For the first time, cable and broadcast make up less than half of TV viewing in US

For the first time, cable and broadcast make up less than half of TV viewing in US

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For the first time, cable and broadcast make up less than half of TV viewing in US

OC] The Cost Of Cable Vs. Top Streaming Subscriptions : r/dataisbeautiful

For the first time, cable and broadcast makes up less than half of TV viewing

Television Accounts for Less Than Half of U.S. Viewing Time for the First Time - WSJ

Streaming Tops Cable-TV Viewing for the First Time - WSJ

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Americans spent under 50% of their viewing time watching TV in July