Place branding methodology​ – Siyana Boneva's Blog s.n.M00596582

Place branding methodology​ – Siyana Boneva's Blog s.n.M00596582

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nbsp; In the journal "How to catch a city? The concept and measurement of place brand", Sebastien Zenker talks about methods of measuring brand and identity of places. More specifically how there isn't an effective way to measure and create that sort of brand. What he proposes is in order to create an effective brand of…

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Place branding methodology​ – Siyana Boneva's Blog s.n.M00596582

Siyana Boneva's Blog s.n.M00596582

Siyana Boneva's Blog s.n.M00596582

Siyana Boneva's Blog s.n.M00596582

Siyana Boneva's Blog s.n.M00596582

Marc Auge 'Non-Places: Introduction to an Anthropology of Supermodernity ' – Siyana Boneva's Blog s.n.M00596582