Thinking, Fast and Slow [Speed Summary] - Brand Genetics

Thinking, Fast and Slow Author: Daniel Kahneman Publisher: Allen Lane Publication: 2011 How persuasive is your marketing? If you’re thinking about persuasion in marketing in terms of rational argument, then you’re missing out on the true power of persuasion; persuasion by appealing to people’s intuition not their reason. Thinking, Fast and Slow is an accessible overview […]

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