Why is Taylor Swift so popular?

The pop star is currently the most listened-to artist on the planet thanks to her legion of devoted superfans. But what’s behind her mass appeal?

Team Taylor – why Swift's brand works so well and how it could come under threat

Why is Taylor Swift so popular? She is generic, boring and superficial. Is she simply a representation of our society? Is a pretty face worth more than substance and talent? - Quora

Taylor Swift's career: 35 of her biggest highlights so far

Taylor Swift: What makes the singer so popular?

Taylor Swift admits touring leaves her so exhausted she can barely leave bed

What Makes Taylor Swift the Pop Icon She Is?, BU Today

Taylor Swift: What makes the singer so popular?

Taylor Swift Can't Dance, and Her Fans Can't Either: New York Times

Why is Taylor Swift so popular?