Why Do Rappers Love Wearing Stone Island So Much?

Popularized by Italian youth subculture, exported to London via football, and adopted by grime rappers, Stone Island is now favored by Drake, Travis Scott, and Vince Staples.

Hooligans to Hip-Hop: How Drake Helped the Stone Island Brand

It requires a certain confidence to pull it off' - why I love

THE RISE OF STONE ISLAND: FROM HOOLIGAN TO HIGH FASHION

How getting the Stone Island badge in became a way of life - The Face

Dave Debuts Stone Island x New Balance Jersey

Men Can Wear Bright Colors Too… – lookinthemirah

Manic London Scenes Reveal Hooligans' Changing Taste In Fashion

How Stone Island came to be - sprezza

EDEN CONFIDENTIAL: Royal revamp for hooligans' top clobber Stone