Selena Gomez Says She Created Rare Beauty 'for Everyone

Selena Gomez spoke to PEOPLE about crossing the two-year mark with Rare Beauty and said she's proud of how the brand has "challenged the norms" in the beauty space.

Shopify Store Design Breakdown - Rare Beauty by Selena Gomez - XgenTech

What Selena Gomez DIDN'T Tell You About the Rare Beauty Find Comfort Line!

Selena Gomez Gets Her Rare Beauty Moment In Not Just One, But Three Outfits

In Honor of World Mental Health Day, Sephora Commits to Donating 100 Percent* of Rare Beauty by Selena Gomez Product Sales to the Rare Impact Fund

This is such a surreal moment to see @rarebeauty on @fastcompany's list of Brands That Matter. Thank you to everyone who's been on this…

Selena Gomez Rare Beauty Blush Sales Are Flourishing

FULL FACE OF SELENA GOMEZ'S RARE BEAUTY!

Selena Gomez On Makeup Fails, Unrealistic Beauty Standards & Her New Makeup Range

Selena Gomez's Rare Beauty Launches Body Care—And It Feels Like A Big Hug