Research Heroes: Robert B. Cialdini

This week’s Research Hero is Robert B. Cialdini, Regents’ Emeritus Professor of Psychology and Marketing at Arizona State University. Prof Cialdini’s research focuses on, but is not limited to, social influences and persuasion. He is the recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, the Donald T. Campbell Award for Distinguished Contributions to…

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Influence: The Psychology of Persuasion by Robert B. Cialdini, eHardback posted on the topic

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