Users who already pay $139 a year for Prime will now get ads on the streaming service.
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Culture Crave 🍿 on X: Prime Video is launching ads on January 29 A new ad-free option costs an additional $2.99 per month / X
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Prime Video Ads Are Coming On January 29, Announces To Subscribers
will roll out ads on Prime Video from January 29 - and users who don't want them will have to pay extra each month