Better Than Pokémon!? How Yo-Kai Watch Is Marketing Itself To Japanese Children

Haven't heard of Yo-Kai watch? Well it's a more Japanese than the Japanese pokemon game for the kids. And it's kicking a lot of butt.

East Meets West, YO−KAI WATCH Makes Its US Debut

Why Yokai Watch is better than Pokemon : r/yokaiwatch

What the heck is Yo-Kai Watch? 10 things you need to know

The failure of the Yokai Watch series came down to marketing, at this

Yo-Kai Watch could be the next Pokemon-style global phenomenon

Yo-Kai Watch (Season 2 premiers August 1st with 50 episodes) - General Discussion - Sonic Stadium

This Week In Sales: Yo-kai Watch 3, Trails in the Sky the 3rd Evolution, And Uppers Make Debuts - Siliconera

Yo-Kai Watch and the Perils of Launching a Multimedia Franchise - Paste Magazine

Why Yo-kai Watch is crucial for Nintendo's future

Bandai Dx Yokai Watch, yo kai watch