The Coca-Cola Company maintains the longest continuous relationship with the Olympic Movement, having sponsored the 1928 Olympic Games in Amsterdam, and every Games since.
China Mengniu Dairy, Coca-Cola sign Olympic deal to 2032
Olympics pens joint US$3bn Coca-Cola-Mengniu Dairy deal - SportsPro
Winter Olympics Sponsors Caught Between Beijing, U.S. - WSJ
Coke Goes Big on Olympics Sponsorship in China. At Home, Not So Much. - WSJ
Sponsorship and Marketing for London 2012
Olympics sponsors put on alert as research questions World Cup impact
Coca-Cola - Official Partner, Olympic Sponsors
Pyeongchang 2018: 17 Sponsor Highlights From Global Brands at the Winter Olympics
For Olympics' Corporate Sponsors, Tough Questions That Most Are Eager To Avoid
Sponsors of the International Olympic Committee – Polski Komitet Olimpijski
Coca-Cola sponsor pin created for the 1996 Atlanta Summer Olympic Games