The white version of the Xbox pro controller goes for $130 and offers less hardware customization, but now the Elite models can be personalized in the Xbox Design Lab.
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Xbox Elite Wireless Controller Series 2 – Core
Xbox Elite Wireless Controller Series 2 Core White 889842717068
Microsoft Xbox Elite Series 2 Core Wireless Controller - White/Black
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Microsoft Xbox Elite Series 2 Core Wireless Controller - White/Black
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Xbox Elite Wireless Controller Series 2 – Core