I would love to have been in the pitch meeting where the execs at Warner Bros Studios were "sold" on the idea of dumping the iconic HBO branding in favor of Max (yes, the
Christopher Nolan Rips HBO Max as Worst Streaming Service
AT&T dismantles Time Warner to battle Netflix: The inside story
HBO MAX Becoming MAX is a Branding Blunder Beyond Belief
Why Did HBO Max Become Max? Behind the Streamer's Relaunch Strategy
Everything you need to know about HBO Max becoming Max
How HBO Max Is Celebrating Launch Week With Brand Partners
HBO Max Relaunch: Pricing, Tiers, Shows, Discovery+ Content Questions
HBO Max rebrand to “Max” sparks concerns among customers and industry experts – Spartan Shield
Failure to the Max: Lessons from HBO's Big Rebrand
The Best Movies to Watch on HBO Max (August 2023)
Max Loses HBO Title as Rebranded Service Launches: What to Know