BMW Unveils Its New Transparent Logo and Identity – Robb Report

In conjunction with the unveiling of the Concept i4, BMW debuted a new transparent logo that will be used for all communications.

BMW reveals new logo to mark a “new chapter” in history - Design Week

Robb Report USA - April 2018 by Amro Majzoubs - Issuu

Introducing BMW's new brand design for online and offline communication.

BMW's New Transparent Logo Design Causes Controversy Along With Its Modernity

BMW unveils new logo to 'express openness and transparency' of brand

The specificity of luxury management: Turning marketing upside down

Leonard F. Yankelovich - DARTZ MOTORZ

BMW Pure Impulse – Magazine - Studio Last

New BMW for Sale in Mobile

BMW unveils new flat and transparent logo, geared towards openness and digitisation

Case Study: BMW New Logo Rebranding